THE RISE OF EMOTIONAL WEALTH IN GEN Z

The Rise of Emotional Wealth in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with a familiar pattern: gain gradually, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, well

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